Theresa May’s tenure as British Prime Minister is undoubtedly drawing to an end, yet who will replace her?

BMG has been tracking public attitudes towards the main contenders for the Conservative leadership since July 2017. In our latest article Simon Wood, Head of London at BMG, explores the trends in public preferences for the next Conservative leader. Using the marketing funnel concept that is traditionally used to track brand performance, the article examines the runners and riders in terms of both awareness and preference.

To read the article, please click here.

Methodology, fieldwork dates, and a full breakdown of these results can be found here. A separate article based on these polling results, released by the Independent and featuring Simon’s comment and analysis, can be found here.

Contact us: For further information about this poll, for a bespoke poll or to place your questions on our next GB/Scottish omnibus, please contact us at:

0121 333 6006

Simon Wood, Head of London

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