Privacy Notice for Wheatley ‘Alertacall’ evaluation

Who we are

This work is being carried out by BMG Research on behalf of Wheatley Group. For the purpose of data protection legislation, Wheatley Group is the data controller for the personal data processed as part of the recruitment process of this research. However, no personal data will be provided by BMG Research to the Wheatley Group.

How we will use your information

We have obtained your personal data from Wheatley Group to use for the purpose of contacting you for your participation in our research.

The aim for this project is to understand views on the ‘Alertacall’ system that has been installed amongst tenants.

The nature of your personal data we will be using

The categories of your personal data that we may be using for this project are:

Why our use of your personal data is lawful

In order for BMG Research’s use of your personal data to be lawful, we need to meet one (or more) conditions in the data protection legislation. For the purpose of this project, the relevant condition is:

Who we will make your personal data available to

BMG Research will process your personal data to manage your participation in our research. No personal data will be shared with Wheatley Group, and we will not advise Wheatley on whether you decided to participate in this research.

How long we will keep your personal data

BMG Research will keep your personal data for up to two years, after that it will be deleted.  

Your data protection rights

More information about how BMG Research handles personal information is published here.

Under the Data Protection Act 2018, you are entitled to ask if we hold information relating to you and ask for a copy, by making a ‘subject access request’.

For further information and how to request your data, please read the privacy notice or email

If you need to contact us regarding any of the above, please do so by email or call BMG on 0121 3336006

Further information about your data protection rights appears on the Information Commissioner’s website at: Individual rights | ICO.

Withdrawal of consent and the right to lodge a complaint

Where we are processing your personal data with your consent, you have the right to withdraw that consent. If you change your mind, or you are unhappy with our use of your personal data, please let us know by email or call BMG on 0121 3336006

You also have the right to raise any concerns with the Information Commissioner’s Office (ICO) via their website at

Last updated

We may need to update this privacy notice periodically so we recommend that you revisit this information from time to time. This version was last updated on March 2022.

Contact Info

If you have any questions about the purpose of this research, the information BMG Research will be collecting from you and how we plan to use this information please contact:

BMG Research
Jack Harper
0121 3336006
Wheatley Group
Melissa Campbell
0141 274 7033