Postal Surveys are an excellent method of targeting large numbers of people and they have the tremendous benefit of being highly cost-efficient. Whether your target audience is geographically concentrated or dispersed, we tailor make Postal Surveys to your exact requirements or we can develop your survey using standardised question sets.

Designed for response

To ensure the maximum number of responses are recorded, the design of every aspect of the postal survey must be considered. During this crucial questionnaire design phase, we provide support and act as a ‘critical friend’ to help guide your question strategy.

The design of the questionnaire is critical in terms of layout, appearance to the eye, font size, and in the accessibility of the language used. We use specialised SNAP software to design aesthetically pleasing questionnaires that include the appropriate branding, logos and any incentives offered.

BMG Quick Facts

  • We offer a full-scale service capable of:
  • Dispatching 1,500 postal surveys a week
  • Scanning over 5,500 returned questionnaires per week
  • 24-hour returned survey opening time
  • Handling large and complex mailing, for example
  • 200,000+ for West Midlands Regional Observatory in 2004
  • 23,000 for Welsh Government NHS Wales Employee Survey in 2013

From Production to Reporting

Our skilled Data Validation team manage the production process and flow of questionnaire set-up, scanning, editing, verifying, reporting and coding. They process all returned mail from postal surveys, with post being opened within 24 hours of receipt and batched by project and, where relevant, by area and/or customer type within the project.

They work closely with our Research team to verify that all questionnaires are suitable for scanning (correctly positioned location blocks and suitably sized tick boxes) before they are sent to print.

We use a state of the art scanning system called Confirmit SCAN to capture survey responses. This means that, once scanned, the questionnaire will be held electronically, reducing the need to revisit the paper version.