An exclusive BMG poll commissioned by the Evening Standard has revealed that a significant amount of UK adults expect the cost of their weekly shop and summer holiday to increase in the event of a ‘Brexit’ on the 23rd of June.

The poll shows that 48 percent of adults expect their grocery bill to increase in the result of a Brexit, with 1 in 5 thinking that it will increase significantly.

Upon closer examination, younger people aged 18-24 were more likely than other groups to expect their food bill to go up (63%). This compares to 58 percent of 25-34 year olds and 40 percent of those aged 65+.



BMG Research Director Dr Michael Turner gave his comment on the data, saying: “Interestingly, just one quarter of Leavers (27 per cent) think that their weekly shop will go up as a result of Brexit, compared to more than three quarters of those intending to vote Remain (77 per cent) and almost half of those who are still undecided (45 per cent)”. This suggests that intervention in the EU debate from key institutions such as the Bank of England and International Monetary Fund has increased the sentiment among voters that Britain’s economy will likely be hit as a result of Brexit.

The poll also found that overall the majority believed the price of their summer holiday would increase in the event of a Brexit. Nearly a third believe that the price of their summer holiday will increase significantly while a further 24% believed that it would go up slightly. 41 per cent expected it to stay the same whilst just 4 percent believed it would go down.



Looking at the results further, arguments alluding to the potential economic woes of a ‘Brexit’ appear to be getting through to voters: 6 in 10 people believe that the British economy will suffer either a minor (39%) or a major (21%) blow if the UK votes to leave on the 23rd, compared to a smaller percentage who believes that the nation would prosper (17%). Just under a quarter of people (24%) believe that the economy will not be affected.



Interestingly the poll also highlights that in the event of the UK remaining a third of people believe the economy will still be hit negatively. 12 percent of those polled said they were expecting a ‘major blow’ to the economy, with a further 21 percent expect a ‘minor blow’. This shows that whichever way the result falls, there is still uncertainty among the public in regards to the condition of the economy in the wake of the referendum result.


An article based on these polling results, released by the Evening Standard, can be found here.

Data tables containing a breakdown of the results can be found here.

Fieldwork information and methodology can be found here.

For further details about this poll, and any other results from our polling series, please feel free to get in touch by email or phone.


0121 333 6006




George Bascom – Junior Research Executive – BMG Research




Jemma Conner – Junior Research Executive – BMG Research


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