Towns Fund evaluation: survey privacy notice

The following is to explain your rights and give you the information you are entitled to under UK data protection legislation.

1.    The identity and contact details of the Department for Levelling Up, Housing and Communities (DLUHC) and our Data Protection Officer   

DLUHC is the data controller. The Data Protection Officer can be contacted at 

2.    What personal data we are collecting and why  

Information collected from this survey will be used to evaluate the Towns Fund and inform the development of future policy. The Towns Fund is a central pillar of the UK Government’s ambitious Levelling Up agenda and a significant component of its support for towns across England. It provides £3.6 billion of new funding, comprising of Town Deals – aimed at driving the economic regeneration of towns to deliver long term economic and productivity growth – and the Future High Streets Fund – aimed at renewing and reshaping town centres and high streets. The evaluation will enable the creation of better policies aimed supporting communities across the UK, making them great places to live and work.

The survey needs to collect the following categories of information for the purposes of understanding how demographic differences impact various aspects of life in your community in England, which will be used to inform the evaluation of the Towns Fund and for future policy development in DLUHC:

The survey will also ask for more details if you’re happy to be re-contacted to participate in more detailed follow up research for the Towns Fund evaluation, in which case you will be asked for:

Email addresses may also be used for quality control to validate responses (for example, to prevent multiple entries by the same individual).

Questions within the survey are optional, so you will be able to choose whether or not to provide this data to us to be used as described.

3.    Lawful basis for processing the data 

The data protection legislation sets out when we are lawfully allowed to process your data. The lawful bass that applies to this processing is

4.    With whom we will be sharing the data

We will share your personal data (your survey answers along with details about the area that you live) with the following data processor, who also work with various sub-processors. We have contracts in place with the lead processor, and they have contracts in place with their sub-processors, which prevents anyone from using your personal data except as instructed by DLUHC. 

  1. Frontier Economics (an independent economic consultancy) who have been contracted by DLUHC to evaluate the Towns Fund.
    1. BMG Research (an independent research organisation) who will administer the survey and analyse survey results.
      1. Greens Limited (printing suppliers and scanning paper questionnaires): Addresses will be provided to Greens to print survey invitations and questionnaires, for individuals who prefer to complete the survey via post.
      1. Forsta+ (data collection and processing partner): provides survey scripting, sample uploads, and data processing services for this research.

We will not share your information with any third parties for the purposes of direct marketing. In some circumstances we may be legally obliged to share information – for example under a court order.

5.    For how long we will keep the personal data, or criteria used to determine the retention period.

If you have chosen to complete our survey, we will retain your personal data until May 2026, and following this will delete your data within 30 day.

If you have agreed to be re-contacted, BMG Research may contact you up until May 2026, and following this will delete your data within 30 days.

6.    Your rights, e.g. access, rectification, erasure 

The data we are collecting is your personal data, and you have rights that affect what happens to it. You have the right to:

  1. know that we are using your personal data
    1. see what data we have about youask to have your data corrected, and to ask how we check the information we hold is accurate
    1. complain to the ICO (see below)
7.    Children’s data collection

DLUHC never knowingly invites children under the age of 18 years to participate in surveys. Participation in this survey is intended for those aged 18 years.

8.    Sending data overseas

Your personal data will not be sent overseas and will be processed within the UK/EU/EEA.

9.    Automated decision making

We will not use your data for any automated decision making.

10. Storage, security and data management

Your personal data will be stored in a secure government IT system. We have put in place strict contractual terms with Frontier Economics to ensure the security of personal data you may provide to us for the survey.

11. Complaints and more information

When we ask you for information, we will keep to the law, including the Data Protection Act 2018 and UK General Data Protection Regulation.

If you are unhappy with the way the Department has acted, you can make a complaint.

If you are not happy with how we are using your personal data, you should first contact

If you are still not happy, or for independent advice about data protection, privacy and data sharing, you can contact:

The Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow, Cheshire,

Telephone: 0303 123 1113 or 01625 545 745