We are a major provider of research services to public sector organisations across the country, including many local authorities.

In the current period where local authorities have far more choice about which research needs to address, we are working to furnish local authorities of all types and scale with up-to-date, relevant evidence to inform corporate priorities, corporate communications, service transformation and improved service delivery.

The insight we provide helps the local authorities we work with to:

  • Establish the key issues and priorities in local neighbourhoods
  • Involve residents in the planning and development of services
  • Establish the perceived performance of local services and identify areas for improvement
  • Understand the needs of vulnerable and other hard to reach customers
  • Improve cost efficiency and value for money through only delivering the services that customer want
  • Increase understanding of what drives and influences customer satisfaction
  • Recognise the most appropriate ways to communicate to inform and influence behaviours
  • Measure the reach and impact of council communications

As well as established survey approaches looking at user satisfaction, residents’ well-being and perceptions of their local areas, we commonly work to provide insight on emerging issues such as the impact of welfare reform and changes in public health responsibilities. We also have considerable experience in budget setting research, the management of citizen’s panels, mystery shopping and workshop events.

How we work

We believe that the research we undertake on behalf of local government must be highly tailored to the local context. We work closely with our clients to fully understand a council’s approach to service delivery, the local political context and the characteristics of the local population (deprivation, ethnicity and so on).

The sustained budgetary challenges faced by local authorities mean that more than ever, the research they conduct needs to be able to produce actionable insight and demonstrate value for money.

BMG’s responses to this challenge include:

  • Developing highly bespoke questionnaires that directly addresses specific research problems, while retaining the capability to make comparisons to national benchmarks
  • State of the art data collection approaches to minimise costs
  • Utilising statistical analysis techniques such as key driver analysis to understand public perceptions
  • Harnessing the value of secondary data sets to maximise the insight that survey data produces.

BMG Research’s long track record in this sector ensures that the public’s voice continues to remain a key element in decision making process as services are reviewed and reformed.