Privacy Notice

Who are we?

BMG Research is a market research company registered in England with the company number 2841970. Our registered office is at Beech House, Greenfield Crescent, Edgbaston, Birmingham, B15 3BE.

What is our Privacy Notice about and how does it relate to you?

Your are likely to be reading this Privacy Notice because you have either taken part in one of our market research surveys or are considering taking part. This Privacy Notice explains what personal data we will collect from you in relation to the survey and what we will do with it.

In addition to the information stated in this Privacy Notice, BMG Research is bound by the Market Research Society Code of Conduct (; Tel: 0800 9759596) and we are wholly committed to meeting the requirements of the UK General Data Protection Regulation on data privacy.

Please read this Notice in order to ensure that you are happy with how its contents affect you. Participation in our market research surveys is entirely voluntary, and if you have conducted a survey we will take it to mean that you agree with the terms of this Notice. However, if you are not happy with the terms of this Notice you should not participate in the survey, or if you have already participated you are still entitled to ask that part or all of your interview and/or personal details be destroyed or deleted and we will carry out such a request. We tell you below how to contact us.

Why have we contacted you and where did we get your details?

We carry out market and social research on behalf of our clients to gather and present the opinions of the public or businesses directly to the people making decisions about products, services or public policy. We never sell, market or promote any products or services that might be offered by our clients.

You will have been invited to take part in a survey through one of the following routes:

What personal data do we collect?

We collect information through surveys conducted on the telephone, online, face to face or by post.  We might also collect feedback and information from group interviews or workshops.

We only collect personal data about you that is relevant to the purpose of the particular survey we are conducting at that time. Personal data means your name, address, email address, telephone number or online identifier. Personal data can also include (but is not limited to) information about your age and gender, race or ethnicity, your religion or beliefs, political opinions, trade union membership and health.

Unless we indicate otherwise in the survey (for example, to say if the information is essential for the purpose of the survey), you may choose not to share that information with us.

We will protect the confidentiality of your information in accordance with our normal data handling procedures and all legal requirements. We will not use it for any purposes other than those which are set out in the surveys and in this Notice.

How do we use your personal data?

We may use your personal data in the following ways:

In addition, if we want to use your personal data for any other specific purpose not specified in this Notice, this will be explained to you as part of the survey and we will ask for your consent to do this.

What information is shared with the client who has commissioned the survey?

Typically survey results will be reported back to our clients in an aggregated format, by that we mean that your responses will be combined with all other responses we have collected and shown as a total combined number or a percentage of the total.

On rare occasions we might wish to share personal data that we have collected as part of the survey with the client in a format that would make it attributable to you.  On those occasions where this is the case, we would only do so after we have explained to you what we want to do and obtained your permission to do so.

Do we share your personal data with anyone else?

For some surveys we may share your data with a third party purely for the purpose of delivering market research services we cannot provide ourselves, such as (but not limited to) large scale mailings of surveys or specialist analysis services. In such cases we will have a contract in place with the third party which protects your personal data from unauthorised use or disclosure.

There may be some rare instances where we may be required to disclose your information without your prior consent, for example:

How we keep your data secure

We are committed to keeping personal data secure and take all reasonable technical and organisational measures to protect personal data from loss, misuse or alteration.

Only authorised BMG employees and contractors or partners carrying out authorised business functions are allowed to access data or databases held by BMG Research.

We inform and update our employees about our policies and procedures regarding confidentiality, security and privacy, and we emphasise the importance of complying with them at all times. Our security procedures are consistent with or exceed generally accepted commercial standards used to protect personal data. BMG Research employees are required to sign a Confidentiality Agreement in which they agree to keep all project and respondent personal data confidential. Employees who violate the Confidentiality Agreement are subject to disciplinary actions, including termination of employment when appropriate.  Any employee found to be in breach of the law will be reported to the relevant authorities.

We have contracts and agreements in place with all contractors or partners who have access to survey information. As a minimum these contracts and agreements require contractors and partners to keep any information we provide to them confidential; they are not permitted to use this information for any purpose other than to carry out the services they are contracted to on behalf of BMG Research.

Where is your data processed?

Your data is processed within the EU/European Economic Area (EEA).  No personal data is transferred to countries outside the EU/EEA without your explicit consent or as permitted by law.

Third party Data Processing:

On occasion, BMG Research may use external providers to process Personal Data. We select providers that have the appropriate technical and organisational controls and agree contractually to afford the same protection of the UK GDPR, should the data be processed outside of the EU/EEA. If the country where the data may be processed has not been recognised as providing an adequate level of data protection, we will put in place additional safeguards to protect your personal data, as required by applicable law.

For how long do we keep your personal data?

We only keep your information for as long as is necessary. We will keep your personal data for a minimum of one year after the completion of the project; once deleted we will no longer hold any copies. If, at any time, you withdraw your consent to our processing your personal data, we will delete your personal data at that point and no copies will be held by BMG Research.

Your rights

Your co-operation in market research surveys is voluntary at all times regardless of what the survey is about or who our client is.

You are entitled at any stage to ask that your personal data, or part or all of the record of your survey responses, be rectified, destroyed or deleted and we will carry out such a request. This can be requested during the interview itself or afterwards (using the contact details below).

You have the right to access any personal data that we process relating to you. We may ask for verification of your identity before releasing any information to you.

In instances where surveys are taking place over a period of time, we would wish to ensure that any personal data we hold for you is accurate.  Therefore, if any information you have provided changes, you have the option to let us know and we will advise at the time whether or not it is appropriate to update any records we hold.

If you have any complaint in relation to how we process your personal data you are entitled to ask the Information Commissioner’s Office to review the matter. Details about how to contact them are on their website at

How to contact us

If you have any questions about this Privacy Notice or want to get in touch about a survey you have conducted with us, please email:

If you have been contacted by us and use this email address to request your details to be rectified, removed or deleted from our systems please include any relevant references in your email so we can locate you in our lists, e.g., the telephone number on which we called you, or your address if one of our interviewers called at your home.

Effective: 29th June 2021

Any changes we may make to our Respondent Privacy Notice in the future will be posted on this page.