Privacy Statement

What personal data do we collect?

We only collect personal data that is relevant to give you the best possible experience using the research tool. Personal data means your name, address, email address, telephone number or online identifier. Personal data can also include (but is not limited to) information about your age and gender, race or ethnicity, your religion or beliefs, political opinions, trade union membership and health.

Unless we indicate otherwise in the survey (for example, to say if the information is essential for the purpose of the survey), you may choose not to share that information with us.

We will protect the confidentiality of your information in accordance with our normal data handling procedures and all legal requirements. We will not use it for any purposes other than those which are set out in the surveys and in our privacy notice here:


How do we use your personal data?

We may use your personal data in the following ways:

  • For market research purposes, this includes carrying out analysis and producing reports
  • To provide you with tool/survey results if you requested them when offered
  • To inform you about (via email) BMG’s online panel Room To Talk


Do we share your personal data with anyone else? 

For the purposes of this research, we do not intend to share your personal details with anyone else.

There may be some rare instances where we may be required to disclose your information, by law, without your prior consent, for example:

  • If we are required to do so by law, where the information is subject to disclosure pursuant to judicial or other government subpoenas, warrants, orders or for similar legal or regulatory requirements.
  • If we need to do so in the interest of protecting your or someone else’s safety.


How we keep your data secure

We are committed to keeping personal data secure and take all reasonable technical and organisational measures to protect personal data from loss, misuse or alteration.

Only authorised BMG employees and contractors or partners carrying out authorised business functions are allowed to access data or databases held by BMG Research.

We inform and update our employees about our policies and procedures regarding confidentiality, security and privacy, and we emphasise the importance of complying with them at all times. Our security procedures are consistent with or exceed generally accepted commercial standards used to protect personal data. BMG Research employees are required to sign a Confidentiality Agreement in which they agree to keep all project and respondent personal data confidential. Employees who violate the Confidentiality Agreement are subject to disciplinary actions, including termination of employment when appropriate.  Any employee found to be in breach of the law will be reported to the relevant authorities.

We have contracts and agreements in place with all contractors or partners who have access to survey information. As a minimum these contracts and agreements require contractors and partners to keep any information we provide to them confidential; they are not permitted to use this information for any purpose other than to carry out the services they are contracted to on behalf of BMG Research.


Where are your data processed?

All data is processed within the EU and no personal data is transferred to countries outside the EU without your explicit consent.


For how long do we keep your personal data?

We only keep your information for as long as is necessary. We will keep your personal data for a minimum of one year after the completion of the project; once deleted we will no longer hold any copies. If, at any time, you withdraw your consent to our processing your personal data, we will delete your personal data at that point and no copies will be held by BMG Research.


Your rights

Your co-operation in market research surveys is voluntary at all times regardless of what the survey is about or who our client is.

You are entitled at any stage to ask that your personal data, or part or all of the record of your survey responses, be destroyed or deleted and we will carry out such a request. This can be requested during the interview itself or afterwards (using the contact details below).

You have the right to access any personal data that we process relating to you. We may ask for verification of your identity before releasing any information to you.

In instances where surveys are taking place over a period of time, we would wish to ensure that any personal data we hold for you is accurate.  Therefore, if any information you have provided changes, you have the option to let us know and we will advise at the time whether or not it is appropriate to update any records we hold.

If you have any complaint in relation to how we process your personal data you are entitled to ask the Information Commissioner’s Office to review the matter. Details about how to contact them are on their website at


How to Contact us

If you have any questions about this Privacy Notice or want to get in touch about a survey you have conducted with us please email:

If you have been contacted by us and use this email address to request your details be removed or deleted from our systems please include any relevant references in your email so we can locate you in our lists, e.g. the telephone number on which we called you, or your address if one of our interviewers called at your home.