Evaluate & Optimise

Evaluating the right data with a focus on the agreed core objectives enables us to uncover valuable insights.

On some occasions the right data may involve the integration of multiple sources of information such as:

Our text analytics capabilities put quantitative structure around any free text or voice data enabling a large-scale analysis of these information sources.

Additionally, our Marketing Science department can inform insights through multi-variate analysis techniques such as segmentation (different solutions for different groups), Key Driver Analysis (which ‘levers’ will give us the greatest impact) and lifetime value/ROI analysis.

Further optimisation is achieved by looking at the bigger picture:

Scenario-testing and ROI models can bring a healthy dose of pragmatism to findings and recommendations.