Activate & Embed

Activating the insights ensure programs go beyond just ‘useful and interesting’ and become ‘used and value-adding’ – and stakeholder workshops are a great way to facilitate such actions. BMG have a structured approach that begins with divergence (brainstorming all potential actions/interventions) and culminates in convergence (identifying and agreeing priority actions with, milestones, responsibilities and timings). Activation workshops ensure all key stakeholders are committed to both strategic and tactical insight-based interventions.

One-off actions without embedment can be short-lived. Communicating insights and initiatives to wider teams across different functions can be a challenge, but is also a critical element of successful implementation. This goes beyond impactful presentations and reports and often involves videos, newsletters and internal seminars. BMG has a wealth of experience helping our clients effectively communicate and embed insights and associated change initiatives.