Our way of working

BMG’s way of working revolves around three core phases:

Understand & Identify
Evaluate & Optimise
Activate & Embed

These principles guide us not only in the work we do for our clients (research studies, consultancy, analytics, technology platforms, etc.) but also as an organisation, influencing many aspects of our business and corporate strategy.

Three Phases

Click on one of our unique phases below to learn more.


Our way of working – Understand & identify, Evaluate & optimise and Activate & embed – brings an organisational-success mindset to all the projects and programs we run. It has helped many of our clients ensure that their insight-investments lead to successful outcomes.