Big enough to deliver, small enough to care

We never forget the importance our clients place on the insight we deliver when making decisions, some of which involve millions of pounds worth of investment and can impact on people’s lives for a generation.  We approach each project with fresh thinking and an open mind, partnering with our clients for the long term to deliver real value.

We will dig deep, always listen and respond accordingly. Listening is central to everything we do. We are able to deliver outstanding insight because whatever the issue we ensure that respondents from all backgrounds are fully engaged and have confidence in our integrity.


We believe in treating everyone like an individual and with empathy, ensuring that we maintain a quality of customer care across all aspects of our work.  It’s also one of the reasons our clients find us so easy to work with; we understand and share their passion for excellence.


The needs and expectations of our clients are central to all aspects of our work. We strive for excellence in all that we do – to be the best in class – so that we can support our clients to do likewise.


We value our relationship with clients, respondents, colleagues and peers. Honesty and transparency are the foundations of all of our relationships. Integrity underpins everything that we do.


We are clear about our responsibilities and accountabilities. We are clear about our commitment to our clients and follow these through, even when faced with unforeseen challenges.


We work in partnership with our clients and as a team internally, recognising that this will deliver the best insights and outcomes for our clients and for BMG Research. We partner with our clients for the long term, so as to deliver maximum value and insight.

How we work