Products are more than physical objects; product experience applies equally to how customers engage with your service.
Your product is the universal experience point that everyone of your customers will have – whatever your sector. We’ve rethought product research, enabling us to assist our clients through solutions that apply solid research thinking to the issues you face.
Our solutions include:
- Market assessment – understanding customers’ product and service usage and underlying attitudes, to identify latent needs and opportunities that exist for your organisation.
- Usability and user experience testing – identifying whether your product operates as you intend, and whether prototypes or new ideas enhance customers’ lives.
- Price and package evaluation – utilising statistical techniques to develop the optimum balance of values and features for products and services
- Service design – not all products come in boxes. We apply product research thinking to services and intangible products, such as mortgages and experiences to enable you to deliver the right services for your customers and your brand.