Ahead of this year’s International Day of Happiness, coordinated by Action for Happiness – a movement of people committed to building a happier society, BMG Research has released its UK Happiness Index, just one measure from its suite of well-being tracking data.

The International Day of Happiness is celebrated across the world on the 20th of March and so it’s the ideal time for BMG to publish how happy the public say they have been since Nov 2015.

We asked a nationally representative sample of UK adults to respond on a scale of 0 (least happy) to 10 (most happy), how happy they felt yesterday. The results for February revealed that over half the British public rated themselves as a 7 or higher, up 6 points from 50% to 56% since November 2015. Less than one in ten UK adults rated their happiness 3 or below.

A closer look at the data reveals that age has a clear influence on happiness. Those aged 18 to 24 report the lowest levels of happiness with just four in ten selecting a score 7 or higher on the happiness scale on average since November 2015 (39%). By comparison, those aged 65 and over are the happiest age group with over seven in ten selecting a score of 7 or higher on the happiness scale (71%).

The results show a dip in the share of those that give the happiest scores between the ages of 35 and 54. One possible reason for the slight dip might be the struggle to balance work and family commitments.

Data tables containing a breakdown of the results can be found here soon.

For further details about this poll, and any other results from our polling series, please feel free to get in touch by email or phone.




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Untitled2 Lauren Harris – Research Executive (Omnibus & Polling)


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