BMG’s poll for HuffPost UK, shows a small gap between the two main parties, with Labour 5 points ahead of the Conservative party. The exclusive survey on behalf of HuffPost UK, was conducted online with 1,203 adults living in Britain between 28th and 29th September 2018, just before the start of the 2018 Conservative Party Conference.

Respondents were asked “If a General Election were held today, which of the following parties would you vote for”. In total, 40% stated that they would vote for Labour (36-44%^) and 35% said they would choose the Conservatives (31-39%^). A further 12% chose Liberal Democrats (9-15%^), 5% UKIP (3-7%^), 3% Green (2-4%^) and 6% chose another political party (4-8%^).

Readers should note that all reported results are within the margin of error that is typical for a poll of this size, meaning that we cannot be confident that there are any changes on last week’s HuffPost/BMG poll. This also means that the reported 5% Labour lead should be treated with caution, and consumers of polling should wait for future polls to corroborate any sustained changes.

^9 times out of 10 the actual result will lie between these two percentage shares

Statement on confidence of Westminster Voting Intention polling results

Readers should note that all polls are subject to a wide range of potential sources of error. The historical record of public opinion polls at recent General Elections suggests that there is a 9 in 10 chance the true value of a party’s support share lies within 4 points of the estimates provided by this poll, and there is a 2 in 3 chance that the results lie within 2 points.


Please note that our method has changed after the 2017 General Election. Full details can be found here.

Methodology, fieldwork dates, and a full breakdown of these results can be found here.

For a more detailed breakdown of results from this poll, or any other results from our polling series, please get in touch by email or phone.


0121 333 6006




Dr Michael Turner – Head of Polling




Andrew Price – Research Executive

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