BMG Research were commissioned in the autumn of 2020 to set up a monthly tracking survey to measure the impact of the COVID-19 pandemic on residents of Greater Manchester. GMCA, which represents the 10 Local Authorities in Greater Manchester (GM), and the Mayor, Andy Burnham, wanted to gain a detailed understanding of the issues being faced, the support required and how to effectively target and communicate with local residents.
BMG Research swiftly set-up the first wave of fieldwork within two weeks of commission, which involved 1000 interviews and delivered a top-line report to GMCA the day after fieldwork closed, followed by a full ‘state of the city region’ report.
Martin Sainsbury, Senior Communications & Engagement Manager – Population Health, from Greater Manchester Health & Social Care Partnership said of the programme “BMG Research is providing evidence for progress in the region’s overall strategy to contain coronavirus and provided a foundation for local areas to successfully apply for funding from central government. The findings have been used by the Mayor of Greater Manchester in calls for greater support for residents and businesses.”
The survey, initially commissioned for 6 months, has been well received and has helped to positively shape GMCA’s strategy during the pandemic. Given its success the programme has now been extended and will continue to contribute to GMCA’s strategy for a strong recovery in the region.
Julie Hollingsworth, Associate Director at BMG Research said “We are delighted to continue our relationship with GMCA. It’s also very rewarding to know the research programme is proving to be so valuable, and that the insight is making a real difference to the people of Greater Manchester”