An exclusive BMG poll for the Huffington Post reveals that a majority of the public agree that food manufacturers should be forced, by law, to reduce the sugar content of products consumed by children.

The poll found that 71% of UK adults believe the law should be changed to reduce the amount of sugar in products, such as cereal and yoghurts, while just one in ten (10%) said that they disagree – the remaining 20% said that they neither agree, nor disagree.

A closer look at the data reveals that the middle-class (ABC1) are more in favour of the proposed law than the working-class respondents (C2DE), with three quarters (74%) of middle class respondents agreeing with a forced sugar cut, compared with two thirds (66%) of those classified C2DE.

Among supporters of different political parties, almost three quarters (74%) of Labour supporters, and around two thirds of Tory (69%) and UKIP (65%) supporters also agreed that the government should force the cut.


Readers can interrogate the data for themselves by toggling with the chart below

The poll also revealed growing concerns among the general public about the state of NHS finances, with 45% in favour of a tax rise to raise additional funds for the health service, and just 27% against the idea (28% neither agreed, nor disagreed).

Older generations are much more likely to support a tax rise, with more than three fifths (61%) of those aged 65 and over in support of the idea. In contrast, those aged 25-44 were least in favour of a tax rise specifically for the NHS, with just one third (31%) in support.

Liberal Democrat supporters were most in favour of a tax rise (60%), while Ukippers are most opposed, with 35% disagreeing with the proposed plan.


An article based on these polling results, released by the Huffington Post, can be found here.

Fieldwork dates and methodology can be found here.

A full breakdown of these results can be found here.

For a more detailed breakdown of results from this poll, or any other results from our polling series, please visit our website or get in touch by email or phone.


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Lauren Harris – Senior Research Executive

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