BMG interviewers are currently knocking on doors across 15 different local authorities in England, to conduct a total of 11,400 interviews with parents or primary caregivers with children under nine years of age.

‘Fulfilling Lives: A Better Start’ is an important project being run by the Big Lottery Fund. The Big Lottery Fund will be investing £165m across a number of areas in England over the next 10 years to help improve services for babies, young children and families. The purpose of the Area Wellbeing Survey – one element of the project – is to obtain good information about the wellbeing of babies, children and families in the community. The results from the Area Wellbeing Surveys will help decision-makers in each area put forward a strong proposal to the Big Lottery Fund about how they might invest money to improve services for babies and young children.

The Big Lottery Fund commissioned the ‘Fulfilling Lives: A Better Start’ programme. The Social Research Unit – an independent research charity – are responsible for commissioning BMG Research to undertake the Area Wellbeing Survey. The Social Research Unit will be responsible for subsequently analysing the anonymous survey information provided. The Local Council has not commissioned this survey, but they are aware it is taking place and they will use the anonymous survey findings to inform their lottery bid.

For more information from the funder about the ‘Fulfilling Lives: A Better Start’ programme, you may visit the following websites:

For information about how the Social Research Unit is supporting local areas to develop strategies to improve the life changes of babies and children, you may visit:

The Area Wellbeing Survey has also been reviewed and approved by an independent ethics committee. All documentation related to this review process can be accessed here:

If you have any further questions about the survey, please see the following link to download a list of frequently asked questions and responses Alternatively, you can email the ‘A Better Start’ team at the Social Research Unit at

If you have any further queries or feedback about the how the survey was conducted please contact Ceri Matthias or Carys Jones at BMG Research. To do this, you can email or call this freephone number: 0800 358 0337 (during office hours, or voicemail out of hours). Please specify that you are calling about the ‘A Better Start’ survey of parents.


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