An exclusive poll conducted by BMG Research for the Evening Standard shows that one third of the population most enjoy shopping over the Christmas period. Readers won’t be surprised to hear that women enjoy Christmas shopping more than men (39% women versus 26% men).

However, a smaller proportion, 23% enjoy going shopping for bargains in the sales after Christmas.


In terms of the more traditional Christmas past times, just 18% say celebrating the birth of Jesus is their most enjoyable Christmas activity, 15% say watching the Queen’s TV broadcast on Christmas day, and just 10% say going to church on Christmas day is their most enjoyable activity at Christmas.

Some 74% of people say eating a Christmas dinner with family and friends is what they enjoy to do most at Christmas. The second most selected activity is giving and receiving gifts, chosen by 60%.

Quoted in the Evening Standard, our Managing Director, Dawn Hands, said: “Getting together with those we love seems to embody the true spirit of Christmas for today’s Britons. Although traditionalists may feel disappointed that church-going is less popular than shopping, it is heart-warming that what most people like best of all is simply gathering their friends and family for a Christmas Day dinner. The commercial side of Christmas just doesn’t come close.”

Almost eight in ten of us (78%) feel the amount they will spend on Christmas is just right, 17% feel they will have spent too much and 5% too little. A majority say they expect to spend over £200 on Christmas, including presents, decorations and food and drink. 22% expect to spend £500 or more, whilst 4% expect to spend more than £1000.


The full article results by the Evening Standard based on these, can be found here.

Data tables containing a full breakdown of the results can be found here.

For further details about this poll, and any other results from our polling series, please feel free to get in touch by email or phone.

Lauren Harris – Research Executive


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