BMG is delighted to have been commissioned by Mind to evaluate the information provision element of its Blue Light Programme through both quantitative and qualitative research methods.


Mind is the leading mental health charity in England and Wales. They work to make sure that anyone with a mental health problem has somewhere to turn for advice and support. They campaign to improve services, raise awareness, and promote understanding. The Mind network also has a presence in every region in England and Wales, directly supporting around 420,000 people every year.


Mind has been awarded LIBOR funding to develop the Blue Light Programme, to provide mental health support for emergency services staff and volunteers from police, fire, ambulance, and search and rescue services across England. 1 in 4 people in the UK will experience a mental health problem in any given year. Mind’s independent research shows that emergency services personnel are more likely to experience mental health problems but are less likely to get support.


The Blue Light programme has four different strands – covering stigma, workplace training, improving resilience, and providing information. BMG have partnered with Mind on this fourth strand, exploring user and non-user’s awareness, usage, and experience of using the Blue Light Infoline.


The first stage of research includes a survey of 800 users of the Blue Light Infoline using a Computer Assisted Telephone Interviewing (CATI) approach. This will be followed by an online survey of 500 non-users of the infoline service and eight qualitative focus groups.


This is an exciting piece of research which further develops BMG’s ongoing relationship with Mind. We have completed a number of projects on their behalf since 2011, including an evaluation of their national Infoline service and research into their member’s needs and requirements.


For more information please contact Elizabeth Davies, Research Director on 0121 333 6006 or

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