Christmas is just days away and like every year, Christmas spending is a hot topic. This year, with unexpectedly low Black Friday sales, retailers have slashed their prices prior to Christmas in a bid to entice those last-minute bargain hunters. In the run up to Christmas, BMG research have polled 1500 UK adults about their Christmas spending and how they are feeling about Christmas this year.
Our most recent poll 10 days before Christmas revealed 21% have completed all of their Christmas shopping, 40% have completed most of their shopping and 14% have completed about half. 12% have completed some of their shopping and 13% have completed none. Unsurprisingly, more men have done none of their Christmas than women (16% men vs 10% women). There could be a late Christmas Eve dash to the shops for these!
In an additional poll in the run up to Christmas we found that 75% of respondents will be buying some, most or all of their gifts online this Christmas period – (10% will be buying all of their gifts on the high street, 8% anticipate not be buying any gifts this Christmas, 7% don’t know).
55% agree with the statement “I’m looking forward to Christmas”. However, it could be argued that there a few more ‘humbugs’ than most of us might have expected – (27% neither agree nor disagree they are looking forward to Christmas, 11% disagree, 4% strongly disagree).
In terms of finances, we asked respondents how much they agreed with following statement “I worry how much Christmas is going to cost”. Results are polarising with 38% in agreement with the statement and 38% disagree. 24% neither agree nor disagree. Unsurprisingly, agreement declines as household income increases. However, the poll found that almost half (48%) will budget for Christmas, ensuring they only spend what they have or have enough money to cover costs.
Full tables for these results can be found here.
For a more detailed breakdown of the results from this poll, and any other results from our polling series, please visit our website or get in touch by email or phone.
Lauren Harris – Research Executive