BMG Research has undertaken exclusive polling for The i newspaper. The polling for July covers the economy and inflation.

  • Labour is leading in the voting intention polls this month, being 14% points ahead of the Conservatives, though down 3% points from May
  • Sunak’s net satisfaction rating drops even further, now sitting at -25%, having dropped a further 4% since May’s poll. Dissatisfaction with Sunak’s performance  has increased by 3% points to 50% dissatisfaction
  • 59% of the British public believe that Rishi Sunak’s Government have been poor at managing inflation, with 65% believing that government spending has contributed towards the higher rates of inflation
  • When asked the extent to which factors had contributed to the higher rate of inflation, the factor which are considred to have a greater impact are government mismanagement (39%), companies seeking larger profits (36%) and government spending (33%) 
  • Two-thirds (67%) believe that the Government’s handling of the situation has also contributed towards the high inflation levels. However, when asked who would be best at handling the current inflation levels, 29% believe Keir Starmer is best suited, 32% think Rishi Sunak, while two-fifths (39%) say they don’t know.
  • 59% say that their rent or mortgage payments have increased as a result of the rising interest rates, and 42% say that they would support the idea of the Government providing mortgage holders with financial support to pay their monthly mortgage repayments
  • When asked which measures they support or oppose when it comes to tackling inflation, those which were opposed the most included increasing the rate of income tax (48%), increasing the rate of national insurance (46%) and increasing interest rates (40%).
  • Meanwhile, the most popular measure are price controls which two thirds (67%) support
  • When asked which Prime Minister since 2010 is most responsible for our current economic performance, 28% believe Boris Johnson to be accountable, while 17% blame Liz Truss. Just 9% blame Sunak.

“Rishi Sunak asked the British public to hold him accountable for his ability to deliver on five immediate priorities, the first of which being halving inflation.

And while outside factors may have made dealing with the rising prices more difficult than expected, the public does not appear terribly sympathetic. Three in five British adults think Sunak’s performance on this issue has been poor. And when we asked what has contributed to rising prices, the Government’s handling of the situation is one of the top-cited contributing factors.

Moreover, support for the broader use of interest rates to bring down inflation and, more specifically, this month’s rise in the base rate attract more opposition than support. Although technically a decision of the Bank of England, Sunak is ultimately likely to be the one who pays the political price as people see their mortgage costs spiral.

Despite these numbers, given a direct choice between the two, Sunak still leads Starmer when it comes to who the public believe would be best to manage the inflation issue. His steps to settle the market turmoil in the aftermath of Liz Truss, coupled with his popular interventions during the pandemic, likely mean the Prime Minister still gets some credit when it comes to his ability to deal with tough economic circumstances.”

An article by The i on the economy and inflation can be found here.

Methodology, fieldwork dates, and a full breakdown of these results can be found here.

For a more detailed breakdown of results from this poll, or any other results from our polling series, please get in touch by email or phone.


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