BMG Research has overhauled its brand identity, complete with a new logo and tagline. The new logo depicts the letters B, M and G in Morse code, reinforced by the new tagline ‘success decoded’.
“The new identity connects our brand and our core values. For us, that means having an organisation that is constantly curious and striving to do better for our clients and colleagues. The logo visually expresses our ability to bring innovative and actionable insights to our clients at speed”, explains Managing Director & Co-founder Dawn Hands.
Dawn Hands continues “We see the brand refresh as an enabler to continued growth in both the public and private sectors as well as geographic expansion across the UK.”
The new corporate identity was formally launched in September and will be rolled out across all external and internal communications channels in the coming months.