Simon Wood has been appointed as the new managing director of social research and insight agency BMG Research. This change in leadership structure is in support of the business’s ambitious growth strategy, introduced in 2021.

Wood has worked for BMG for four years, and during that time he has focused on business growth and impactful client insights. This has established a foundation for him to build on as he continues to develop the company’s reputation for innovative, data-led insights fuelled by a strong commitment to project delivery.

Before starting his career at BMG, Wood worked as head of commercial strategy and offer/head of design and insight at Kantar, as well as serving as the company’s UK head of customer experience. He has also held roles at public sector consultancy Pye Tait and GfK.

Wood’s aspirations are for BMG to become one of the UK’s largest public-sector-focused research and insight agencies. The company will showcase this by expanding its in-depth sector expertise and knowledge and by enhancing its recruitment efforts to attract top industry talent to its various specialised divisions.

BMG was the fastest growing individual agency in 2022[1], and Wood plans to maintain this momentum. “I intend us to continue that trajectory through expanding both our client footprint and the depth of our relationships. Our focus on providing genuine insight, delivered by real experts at every stage of the process, has reaped rewards, and we remain committed to that strategy,” he says.

BMG has been investing in the qualitative side of the business, making key appointments to its team. This will continue to support the evolving client base of the company by expanding the sectors it serves, which include B2B, evaluation, education and crime and justice, with a growing level of expertise in energy and net zero, industrial strategy and transport.

Wood said: “We are strongly committed to a level of technology-driven innovation that enables us to develop new platforms and approaches in support of client goals, including semi-automated solutions, video surveys and artificial intelligence. We recognise, however, that the crucial review of data and insights can only be reliably achieved with the human factor and its critical judgement, so our analysts and client teams will remain at the core of everything we do.” BMG works with a large number of government departments, including the Department for Business and Trade, the Department for Energy Security and Net Zero, HM Revenue and Customs (HMRC) and the Department for Levelling Up, Housing and Communities. In addition to working with central government, BMG serves a range of government agencies and regulators, such as the Office of Communications (Ofcom), the Office of Gas and Electricity Markets (Ofgem), local authorities, utility companies and housing associations.


[1] Research Live (2023) ‘The Research Live Industry Report 2023’. Available online: https://www.mrs.org.uk/pdf/MRS_RESEARCH%20LIVE%20REPORT_2023_FINAL.pdf (accessed 7 September 2023)

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