A BMG Research poll has revealed that two-thirds of the UK public (67%) either don’t read manifestos, or they don’t know what they are.
Of those asked, one in ten (10%) of people said they didn’t know what a manifesto is – a figure which increases to 22% among 18-34 year-olds.
The survey, of 1,370 British people aged 18 and over, also found that the media has a significant role to play in people’s interpretation of political manifestos.
More than a quarter (28%) said they rely on websites or the press to provide a comparison or guide. Among those aged 65 and over, 38% relied on websites or the media for this information.
Fieldwork dates, methodology and a full breakdown of these results can be found here.
For a more detailed breakdown of results from this poll or any other results from our polling series, please get in touch by email or phone.
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