Wood (pictured) was previously Head of Commercial Strategy and Offer at Kantar, responsible for developing and executing commercial plans, future proofing program designs and utilising industry best practice to drive long-term retention & profitability, positive client relationships and client success. He has also worked for GFK.
In his new role he will lead BMG Research’s London office with a particular focus on developing customer strategy and driving commercial action to further enhance client relationships and success in the region.
MD and co-founder, Dawn Hands says of the appointment: “We are excited to have Simon join the team. He has 18 years of market research experience across business development, program design and customer experience – I’m confident he’ll continue to build on the success of our growing client portfolio.”