A poll conducted by BMG on behalf of Hybu Cig Cymru – Meat Promotion Wales (HCC) has revealed that over half of the British public are concerned that food which is farmed to lower standards to that which is home-produced might be imported after Brexit.

53% of respondents to the poll said that they were somewhat or very concerned about the impact of Brexit on the quality of the food they eat, whereas only 8% said they were not at all concerned. Whilst concern was widespread across all ages, those aged 45-54 and 65+ were the most likely to be somewhat or very concerned.

Almost a third of people (32%) listed the quality of red meat as their main motivation when buying beef or lamb. This compares to the less than 10% who say they are driven by factors such as the impact on the environment, the convenience to cook, or the country or region where it was produced.

42% of respondents believe that Brexit will have a negative impact on British farming, with around a third believing the impact would be positive (30%). Half of Leave supporters said that Brexit would have a positive impact on British farming (51%), which compares to less than 1 in 5 Remain supporters (14%).

A slim majority say that they are now more likely to buy food produced in the UK as a result of Brexit (51%), although a sizeable number (44%) do not believe that Brexit will make a difference to their purchasing behaviour. Meanwhile, just 5% say they are less likely to buy UK produced food products post Brexit.

Respondents were also asked to compare their perception of Welsh farming with that of other leading red meat producers, including New Zealand, Australia, the United States and South America. The data shows that 53% of the sample thought that sheep and beef farming in Wales had higher environmental standards than the global norm, with just 7% thinking that it was lower.

Britons perceive South America to have the lowest level of standards, with 54% saying they believe their standards to be lower compared to the average for all countries.

Methodology, fieldwork dates, and a breakdown of these results can be found here.

For a more detailed breakdown of results from this poll, or any other results from our polling series, please get in touch by email or phone.



0121 333 6006

Kirsten Moffatt – Junior Research Executive

Ciaran McGlone – Senior Research Executive

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