BMG’s exclusive poll for the Independent finds that Kier Starmer is currently most popular with the public to replace Jeremy Corbyn as leader of the Labour Party, albeit with just 16% of respondents choosing him.

He is followed by Jessica Phillips (7%) and Rebecca Long Bailey (5%), with each other candidate chosen by less than 4% of the public. However, close to half (45%) of Brits do not know who they want to be the next leader of the Labour Party, whilst a further 14% say they do not want any of the candidates to become the next leader.

Commenting on the poll, Robert Struthers, BMG’s Head of Polling, said:

“Compared to each of the other contenders, Sir Kier Starmer is a clear favourite, or as clear a favourite as you can hope to be when a combined total of 60% of the public say don’t know or none when they are asked who would be their favoured replacement.

 “If we calculate a ratio of those who say they would prefer each candidate to replace Corbyn as a proportion of those who say they have heard of each candidate, the next most impressive candidates after Starmer in terms of their ability to convert awareness into support are Jess Philips and Lisa Nandy.

“Starmer’s relative popularity with the wider public is of little immediate importance. Winning the support of the Labour membership will, of course, be the first hurdle for each of the candidates.

“However, given that Labour have failed to win a general election on the last four occasions, the wider appeal of the eventual winner will obviously have consequences when the next election eventually comes around.

“That being said, one must remember that many candidates are little known to the public, so have considerable potential to grow in popularity as the contest develops over the coming weeks and months.”

BMG interviewed 1,508 GB adults aged 18+ between 8th-10th January 2020.

An article based on these polling results, released by the Independent, can be found here.

Methodology, fieldwork dates, and a full breakdown of these results can be found here.

For a more detailed breakdown of results from this poll, or any other results from our polling series, please get in touch by email or phone.


0121 333 6006

Andrew Price – Research Executive

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