BMG’s exclusive poll for the ERS finds that most people would vote for the candidate or party they prefer most in a general election, although one in four indicate they intend to vote tactically.

The poll of 1,502 Britons aged 18+ between 8th – 11th October, finds that 66% of those with a preference as to how they would vote if a General Election were held today, say the candidate they intend to vote for is the party that they most prefer, regardless of how likely they are to win. Another 24% say they would vote for the best-positioned party or candidate to keep out another party or candidate that they dislike. A further 9% say they do not know.

An article based on these polling results, released by the ERS, can be found here.

Previous polling conducted by BMG for the ERS into tactical voting can be found here.

Methodology, fieldwork dates, and a full breakdown of these results can be found here.

For a more detailed breakdown of results from this poll, or any other results from our polling series, please get in touch by email or phone.


0121 333 6006

Andrew Price – Research Executive

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