BMG’s exclusive poll for the ERS finds that most people would vote for the candidate or party they prefer most in a general election, although one in five indicate they intend to vote tactically.

The poll of 1,515 Britons aged 18+ between 7th – 12th July, finds that 67% of those with a preference as to how they would vote if a General Election were held today, say the candidate they intend to vote for is the party that they most prefer, regardless of how likely they are to win. Another 22% say they would vote for the best-positioned party or candidate to keep out another party or candidate that they dislike. A further 11% say they do not know.

BMG also asked this question previously for the ERS back in May 2017. Whilst the proportion of respondents who say they would vote tactically has remained within the margin or error (May 17, 20%), there has been an increase of 9 percentage points, from 58% in May 2017 to 67% in August 2019, in those who would vote for the candidate or party they prefer most.

Previous polling conducted by BMG for the ERS into tactical voting can be found here.

Methodology, fieldwork dates, and a full breakdown of these results can be found here.

For a more detailed breakdown of results from this poll, or any other results from our polling series, please get in touch by email or phone.


0121 333 6006

Andrew Price – Research Executive

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