BMG is one of the largest market research agencies in the UK. With over twenty years experience we conduct high quality research for a wide range of public, private and 'not for profit' sector clients.

Each year we are commissioned by a wide range of local, regional and national organisations to carry out a large number of research projects. Typically you could be contacted by BMG using one of the following methods. By:-

  • Telephone from our call centre based in Birmingham
  • Face to face household visit by our trained research team
  • Post – paper surveys
  • Online – email or web based survey
  • Focus groups

By Email

For Email/Web/Online/Postal Surveys

If you have been contacted via email/web/online there will be an opt out link or an email address contained in your email. You can use these options to request that no further emails are sent to you.

If I take part in a survey, how do I know that the information I give you is safe and confidential?

We take our responsibility towards security and confidentiality very seriously. We fully comply with The Data Protection Act 1998 and the Market Research Society Code of Conduct.

Our interviewers have been fully trained to Interviewer Quality Control Scheme (IQCS) industry standards. We also comply with standards ISO 9001: 2008 and ISO 20252:2012.

Our interviewers will provide details of what the research study is about and how the information you supply will be used and you are perfectly entitled not to answer any question you are not comfortable with. You can change your mind and not take part in the survey at any time during the interview.

You can also call the Market Research Society on 0500 39 69 99 to check BMG Research credentials.

This page hasn’t answered my question, how do I get in contact with you?

You can contact our main switchboard during office hours on 0121 333 6006 or email info@bmgresearch.co.uk.

By Phone

Telephone

If I take part in a survey, how do I know that the information I give you is safe and confidential?

We take our responsibility towards security and confidentiality very seriously. We fully comply with The Data Protection Act 1998 and the Market Research Society Code of Conduct.

Our interviewers have been fully trained to Interviewer Quality Control Scheme (IQCS) industry standards. We also comply with standards ISO 9001: 2008 and ISO 20252:2012.

Our interviewers will provide details of what the research study is about and how the information you supply will be used and you are perfectly entitled not to answer any question you are not comfortable with. You can change your mind and not take part in the survey at any time during the interview.

You can also call the Market Research Society on 0500 39 69 99 to check BMG Research credentials.

Why did you call me at work?

We called to invite you to participate in a genuine market research study commissioned by one of our clients. We specifically called you at work as we are interested in your opinions, experiences and knowledge in your professional role rather than your role as a consumer or resident.

In many cases you are a customer of our client and your contact details will have been supplied to us by our client. However, in some circumstances we may have procured your contact details from commercial listings.

Why did you call me at home?

We called to invite you to participate in a genuine market research study. We may be enquiring about your satisfaction with various public, private or not for profit organisations or to discuss your opinion on products or services you may have recently bought or used.

In many cases you are a customer of our client and your contact details will have been supplied to us by our client. Sometimes, however, we need to contact a representative sample of the population so that the research results for the people we have interviewed reflect the experiences and views of the actual population we are researching. In these instances, we use Random Digital Dialling (RDD) which generates telephone numbers at random. This allows a sample that more accurately reflects the population as it may include new not yet listed numbers or unlisted numbers.

My telephone number is registered with the Telephone Preference Service (TPS) to stop companies cold calling me so why are you calling me?

It is a legal requirement under The Privacy and Electronic Communications Regulations (EC Directive) Regulations 2003 for companies or organisations that are making unsolicited calls (cold calling) for sales or marketing purposes to filter those calls against the TPS lists. There are no legal or regulatory requirements to filter unsolicited calls made for research purposes against the TPS.

The reason we called you was NOT to sell products or services to you but to invite you to participate in a genuine market research study. When companies are calling for genuine research purposes, there is no obligation on them to filter out phone numbers which are registered for TPS.

This page hasn’t answered my question, how do I get in contact with you?

You can contact our main switchboard during office hours on 0121 333 6006 or email info@bmgresearch.co.uk.

In Person

Why have I been chosen to take part?

Often we randomly select a number of addresses that reflect the communities in which we live. Often we will select a group of addresses at random from post code lists (postal address file) and ask our interviewers to work there. Participation in all our surveys is voluntary and we realise that our success is dependent on the goodwill of the general public. If you do not wish to take part, please say so and the interviewer will respect your decision.

How do I know if the interviewer is genuine?

All BMG Research interviewers carry an Identity Card with their photo and name and interviewer number which they should show you. If you want to check that they genuinely work for us, please contact us on 0800 358 0337 during office hours.

Our interviewers have been fully trained to Interviewer Quality Control Scheme (IQCS) industry standards. We also comply with standards ISO 9001: 2008 and ISO 20252:2012.

At the end of the interview, you should be given a thank you leaflet telling you about Market Research and giving contact details for our company.

Why did the interviewer ask for my telephone number?

We ask for this information so we can check that our interviewers have recorded your answers accurately and that the interviewer was polite and professional in their manner. You may receive a telephone call from us asking you to confirm some details about the interview.

When our quality control checks have been completed, your personal details will be securely destroyed. In the vast majority of instances your interview was carried out on a hand held computer (CAPI unit) and sent securely down the telephone line to our main computer in a secure and encrypted form. Each CAPI unit is also encrypted. You will not receive “junk” mail or unsolicited sales calls as a result of taking part in a survey for BMG Research.

This page hasn’t answered my question, how do I get in contact with you?

You can contact our main switchboard during office hours on 0121 333 6006 or email info@bmgresearch.co.uk.