BMG Research has recently been selected to undertake a Customer Profiling exercise on behalf of Manningham Housing Association. The two stage exercise will start in early January 2012, with profiling questionnaires being sent out to over 1,000 tenants. Up to two follow-up mailings will be sent to ensure response rates are maximised. The second stage of the exercise will involve follow-up telephone calls to collect profiling information from tenants not returning the postal element. All calls will be made by a dedicated team of researchers from BMG Research’s in-house call centre.

Peter Davies, Associate Account Director – Housing said “BMG Research is very pleased to have been selected by Manningham Housing Association to undertake this important project. Having completed a number of customer profiling exercises for other landlords we are well positioned to collect robust data that will enable Manningham to match service delivery to the needs of individual tenants”. For more information, please contact Stacey Hughes– stacey.hughes@bmgresearch.co.uk