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BMG has recently been commissioned by Lambeth PCT and the South East London Cancer Network to undertake the Cancer Awareness Measure (CAM) with residents living in Lambeth. The CAM is a validated questionnaire designed to provide a comprehensive assessment of cancer awareness and was developed in response to the 2007 NHS Cancer Reform Strategy published by the Department of Health, which emphasised the importance of raising awareness of cancer early warning signs and risk factors within the general population. |
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The study will consist of 2,000 face to face interviews with residents and will include additional booster interviews with the Black African community. The interviews will be completed using a face to face methodology and undertaken by BMG’s specialist multi-lingual field team |
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